Press Release
New Weichert Program Helps Agents Turn Listings into Leads
4/15/2010
MORRIS PLAINS, N.J. – Weichert, Realtors recently introduced Weichert LeadLink, a unique program that simplifies the marketing process for new listings and generates more leads for sales associates. Developed in conjunction with Quantum Digital, a complete online service provider for digital print, direct mail and multi-channel marketing, Weichert LeadLink automatically generates a Just Listed card for each new Weichert listing.
“We always try to bring an innovative approach to our marketing programs so we can help our agents best position themselves within the local market place,” said Larry Mueller, vice president of marketing and creative resources for Weichert, Realtors. “Through the creation of Weichert LeadLink we can now offer associates a simple automated process to market their listings and drive more results.”
When a new listing is entered into the MLS, Weichert LeadLink pulls relevant data and key photos into a pre-set Just Listed direct mail template. The listing sales associate then receives an email allowing them to preview the template and place an immediate order. Postcards are then mailed to 50 addresses that surround the home, helping sales associates increase marketing recognition in the neighborhood.
The Just Listed cards contain a web address and a unique code that directs recipients to a customized Web page, generated by Weichert LeadLink. Visitors to the web site can view additional details or request further information by filling out a simple contact form. The system then provides real-time leads to sales associates via email, including a notification for every person who visits the web site and another for those who fill out the form.
“We are excited to be rolling out this neighborhood marketing program with an industry innovator like Weichert,” said Steve Damman, president and CEO of QuantumDigital. “Our partnership with Weichert on this automated lead generation technology continues our successful history of developing programs that have a positive business impact for Weichert sales associates. Weichert LeadLink allows agents to focus on what they do best – sell real estate – while the program conducts their marketing.”
Weichert has nearly 18,000 sales associates in approximately 500 company-owned and franchised sales offices in key markets throughout the U.S. A family of full-service real estate and financial services companies, Weichert helps customers buy and sell both residential and commercial real estate, and streamlines the delivery of mortgages and home and title insurance. For more information, Weichert's customer service center can be reached at 1-800-USA-SOLD or at Weichert's Web site, www.weichert.com. Each Weichert franchised office is independently owned and operated.
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