Press Release
Beyond the Fishbowl Tour…TurnHere Produces Neighborhood Video Vignettes for Weichert Realtors
8/4/2009
--Narrative video profiles give prospective buyers added insight and
an intimate look into their future communities--
Emeryville, Calif. – August 4, 2009 – TurnHere, Inc., the leading online video content creation and advertising company, announced that it has expanded its partnership with Weichert Realtors, one of the nation’s largest privately held real estate companies. Throughout the past year, TurnHere has produced online videos for Weichert’s most sought after properties; now the online video company is creating a series of broadcast-quality video vignettes that showcase neighborhoods across Weichert’s territory in the Northeast and Mid-Atlantic regions.
With the National Association of Realtors® reporting that 87 percent of home searches begin online, web video represents a powerful opportunity for real estate companies to reach prospective clients and gain a competitive edge in today’s tough market. Unlike text, photo galleries, or traditional fishbowl tours, professional video is an ideal way to showcase a community, convey an agent’s expertise and dedication, and create an emotional connection with viewers.
To date, TurnHere has produced more than 50 narrated neighborhood profiles for Weichert. These professionally-shot pieces offer an up close and personal look at what makes each neighborhood special — from rolling hills and a lakefront to the bustling downtown, public school system, weekly farmer’s market, and local entertainment. These unique videos appear on both a property’s listing page, as well as listing area pages.
“Weichert understands that prospective home buyers aren’t just considering bathroom fixtures, roofs, or lot sizes. They’re also looking for a neighborhood for their family and a new place to call home,” said John McWeeny, COO at TurnHere. “Through these powerful neighborhood vignettes, Weichert is able to position themselves as experts in a particular area and convey their associate’s personal connection with the businesses, schools, nature, and people that make up each unique community.”
“TurnHere has a strong reputation in the real estate industry for delivering innovative and highly effective content that resonates with prospective clients,” said Mike Montsko, president of Weichert Lead Network. “Our partnership with TurnHere and their talented network of professional filmmakers provides a new dimension to our online marketing efforts.”
TurnHere has significant experience in the real estate vertical and has worked with several major real estate agencies to optimize the home searching experience. The company recently announced new lower cost real estate video products designed for individual agents.
Samples of TurnHere’s neighborhood profiles can be found at:
- http://www.weichert.com/CT/Fairfield/Stamford/
- http://www.weichert.com/NJ/Sussex/Sparta/
About TurnHere, Inc
TurnHere, Inc. is a leading Internet video content creation and advertising company that provides broadcast-quality online video content and Web distribution for companies in a wide range of industries including media, publishing, travel, local and real estate. The company leverages its growing network of more than 8,000 professional filmmakers across more than 70 countries to create affordable Internet videos that deliver emotionally engaging and authentic content to the right audiences. TurnHere works with customers on creative treatments and strategy to help produce effective video solutions for driving viewer action. Founded in 2005, the company is privately held with headquarters in Emeryville, California. For more information go to www.turnhere.com.
About Weichert, Realtors
Weichert has nearly 18,000 sales associates in approximately 500 company-owned and franchised sales offices in key markets throughout the U.S. A family of full-service real estate and financial services companies, Weichert helps customers buy and sell both residential and commercial real estate, and streamlines the delivery of mortgages and home and title insurance. For more information, Weichert's customer service center can be reached at 1-800-USA-SOLD or at Weichert's Web site, www.weichert.com. Each Weichert franchised office is independently owned and operated.
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