Press Release

K. Hovnanian's® Metro Living Selects JMWeichertGroup To Market 77 HUDSON in Jersey City

 MORRIS PLAINS, N.J., – The JMWeichertGroup continues to cement its reputation as the premier marketing and sales solution for multifamily developers with its recent signing of 77 Hudson, K. Hovnanian’s luxury condominium tower in Jersey City, N.J.

The largest homebuilder in New Jersey and the sixth largest in the nation, K. Hovnanian Homes retained the JMWeichertGroup to promote the unique, 48-story, waterfront building to the New Jersey brokerage community as well as web consumers via Weichert’s online marketing efforts. At 77 Hudson, JMWeichertGroup will leverage its extensive network of brokers, advanced lead capture and conversion system, and talented management and sales team as part of the company’s customized approach.

Supported by the resources of Weichert, Realtors, the JMWeichertGroup will market 77 Hudson to real estate brokers and salespersons in geographically targeted areas via Regional Weichert Broker Outreach Associates. This broker marketing network will increase traffic and sales by conducting presentations, coordinating e-mail campaigns, hosting broker events, and acting as a liaison between the brokerage community and the project’s onsite sales team.

In addition, a specialized team of Weichert sales associates will provide an immediate, live response 81 hours per week to all incoming web forms, phone calls, and voicemails of prospects generated by JMWeichertGroup’s marketing of 77 Hudson through Weichert.com.

Designed by award-winning New York architecture firm CetraRuddy, 77 Hudson is the first building with a glass-curtain wall exterior on New Jersey’s Gold Coast. The project features studio, one-, two- and three-bedroom residences with hotel-style amenities including a 30,000 square-foot outdoor rooftop park with swimming pool, hot tub, lounge with fire pit, jogging track and dog walk, as well as a 13,000 square-foot indoor spa/fitness center, children’s playroom, lounge, theater and game rooms.

“We are extremely proud of the opportunity to represent K. Hovnanian at 77 Hudson,” said James Weichert, Jr., vice president of the JMWeichertGroup. “Our collaboration in this significant residential development project will advance the success of both JMWeichertGroup and K. Hovnanian in New Jersey’s growing urban marketplace.”

An affiliate of Weichert, Realtors, the JMWeichertGroup excels at creating value for urban, mixed-use and resort new developments through a specialized platform of research, marketing and onsite sales. The company drives results for its clients by combining the expertise of its superior team of new-home professionals with the cutting edge resources of one of the largest independently owned residential real estate companies in the nation. For more information, visit www.jmweichertgroup.com or contact James M. Weichert, Jr. at (973) 490-8212 or e-mail: jweichertjr@jmweichertgroup.com.

Weichert has nearly 18,000 sales associates in approximately 500 company-owned and franchised sales offices in key markets throughout the U.S. A family of full-service real estate and financial services companies, Weichert helps customers buy and sell both residential and commercial real estate, and streamlines the delivery of mortgages and home and title insurance. For more information, Weichert's customer service center can be reached at 1-800-USA-SOLD or at Weichert's Web site, www.weichert.com. Each Weichert franchised office is independently owned and operated.

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