Press Release

Weichert Realtors® Offers Home Sellers Full Service With A Personal Touch

MORRIS PLAINS, N.J. – For most home sellers, the eager anticipation of moving to a new home coincides with anxiety about selling the current one.  What’s the best price to ask?   Is it wise or foolish to start house hunting right away?   How much activity can I expect? 

While some of the uncertainties attached to home selling are unavoidable, Weichert, Realtors®, with its focus on attentive service and one-stop shopping, can make the selling of this most personal of financial assets easier and less stressful.

James M. Weichert, president, said, “Recognizing that selling a home is a major life event for most people, our very personalized full-service approach emphasizes close communication as key to building confidence.  That means we’re going to keep you fully informed every step of the way and provide virtually any related service you may need.”   

Emphasizing that accurate pricing is “essential in today’s normalizing market,” Weichert said that Weichert associates use a unique pricing tool.  The Weichert Price Trend Analysis goes beyond the traditional CMA, or Competitive Market Analysis, to show not only what similar homes recently sold for, but to project how prices are tracking locally.  The listing price can then be solidly based on this in-depth analysis. 

Typically, Weichert associates lay out in advance a comprehensive marketing plan designed to ensure the high level of exposure consistent with securing a best-price sale.  Customized to your home, the plan will include such proven activities as alerting Weichert’s own vast pool of local and relocating buyers, promoting it on the award-winning weichert.com Web site, putting out Weichert’s call-generating yellow sign, sending out direct mail, and advertising in carefully selected publications. Your home will be placed into area multiple listing services, as appropriate, and a broker open house will be held to spotlight it to the real estate community.  

With 77 percent of buyers now going online during their home search, Weichert maintains a high visibility on the Web.  Weichert listings are showcased not only on Weichert’s popular weichert.com Web site, but also on major newspaper Web sites. Strong search connections and exclusive partnerships in several markets further bring Weichert listings to the attention of millions of online buyers. 

And while National Association of Realtors® figures show that over 50 percent of Internet leads receive no response and that 75 percent of responses take more than 24 hours, Weichert, in contrast, responds immediately both to e-mails and to calls to its 800-number. Through innovative technology, a customer service center specialist can instantly transfer callers to a knowledgeable Weichert associate who can arrange to show your home.

Weichert encourages sellers to participate in the Weichert Open House Program.  As a result of its step-by-step plan of preparation and follow-up, the company said nearly a third of the open houses it holds lead directly to a sale.

Once an offer comes in, the Weichert associate can help you weigh the price and terms and, as a trained negotiator, help you frame any counter-offer.  After agreement has been reached, the Weichert associate continues to work on your behalf to keep the sale on track, from negotiating any inspection issues to researching comparable sales for the mortgage appraiser. 

At any time, the Weichert associate can link you to the Weichert Family of Companies’ many helpful related services.  Among these are relocation assistance to virtually anywhere in the world, interim or bridge-loan financing for qualified sellers who purchase before their own home sells, and complimentary mortgage credit pre-approvals, both for you and your home’s buyer.  As a buyer incentive, sellers can purchase a Weichert Home Protection Plan that covers specified major appliances and systems not only for the buyer’s first year of ownership, but also while your home is on the market at no extra cost. To ease the transition into your next home, an array of services, from homeowners’ insurance to home connections, are available through Weichert Financial Services’ popular Gold Services Program. 

“As a full-service real estate company, we’re continually innovating ways to make home selling go smoothly and successfully,” Weichert said, adding that today’s real estate market “is still among the best ever.”

Weichert has nearly 19,000 sales associates in more than 430 company-owned and franchised sales offices in key markets throughout the U.S. A family of full-service real estate and financial services companies, Weichert helps customers buy and sell both residential and commercial real estate, and streamlines the delivery of mortgages and home and title insurance. For more information, call Weichert's customer service center at 1-800-USA-SOLD or visit Weichert's Web site, www.weichert.com. Each Weichert franchised office is independently owned and operated.