Press Release
Weichert Franchisees Explore The Next Frontier at Second Annual Convention in Nashville
6/7/2006
MORRIS PLAINS, N.J. -- More than 550 attendees—including franchise owners, brokers, managers and agents from Weichert Real Estate Affiliates’ more than 225 franchise offices in 20 states—participated in the company’s second annual conference held at the Gaylord Opryland® Resort and Convention Center in Nashville, TN, from May 17 to 19.
In keeping with the Weichert franchise organization’s steady move westward from its beginnings on the East Coast, the theme of the three-day event was The Next Frontier.
Marty Rueter, President of Weichert Real Estate Affiliates, recounted the maxim of Jim Weichert, president and founder of Weichert, Realtors: People buy people before they buy a product or service. Rueter continued, “It’s the systems of Weichert that provide a consistent, credible customer experience. But it’s the people of Weichert who make that experience an incredible one.”
Jim Weichert and Mike Robinson, president of Weichert Affiliated Companies, also attended the conference.
Franchisees enjoyed industry exhibits, networking and breakout sessions covering such topics as Listing Techniques for a Normalizing Market, Promoting Yourself Professionally, and The Golden Circe of Sales presented by Dale Midgley from his best-selling book. Motivational talks by popular professional speakers Amanda Gore and Keith Harrell preceded each day’s breakout sessions.