Weichert Realtors Press Release
TurnHere and Weichert, Realtors® Introduce Online Video Home Tours
6/11/2008
-- New series of videos display NY-metro area properties in an accessible, engaging format --
MORRIS PLAINS, N.J. – TurnHere, Inc., the leading online video solutions
platform, today announced an agreement with Weichert, Realtors, one of the
nation’s largest privately-held real estate brokerages. Through the agreement,
TurnHere will produce a new series of broadcast-quality online videos that
offer prospective buyers an inside look at Weichert’s most sought-after
properties in the NY-metro area.
“Our
partnership with TurnHere and their talented network of filmmakers allows us to
optimize the Weichert home-searching experience and reach out to a wider range
of potential home buyers,” said Michael Montsko, president of Weichert Lead
Network. “Online video brings a new
dimension to our marketing efforts and enhances our ability to showcase
Weichert properties, their surrounding neighborhoods and the expertise of our
sales associates.”
The initial
series of TurnHere videos will be shown on Weichert.com, with plans to expand
distribution to The New York Times, Cablevision’s Real Estate channel and
YouTube. The partnership will enable Weichert sales associates to harness the
dynamic and engaging nature of online video, and will provide prospective
buyers with in-depth looks at top property listings that move well beyond
traditional photos. TurnHere has significant experience in the real estate
vertical and has worked with several major real estate agencies, including the
CALIFORNIA ASSOCIATION OF REALTORS®.
“Weichert
is one of America's
premiere real estate brokerages and we look forward to providing their sales
associates with an innovative means of showcasing their homes to prospective
buyers,” said Morgan Brown, director of marketing for TurnHere. “Video is an
ideal medium for real estate – unlike traditional photographs or virtual tours,
it gives potential buyers a comprehensive look at different properties and enables
associates to fully capture their listings with compelling and engaging
value-added content.”
TurnHere’s
Founder and CEO, Bradley Inman, has a deep real estate background. An
accomplished entrepreneur, Inman previously founded Inman News, a leading source
of independent real estate news, as well as HomeGain, which he sold to
Classified Ventures in 2005.
About TurnHere, Inc.
TurnHere,
Inc. is the leading platform for online video production and provides
studio-quality Internet video advertising and Web distribution for companies in
a wide range of industries including media, publishing, travel, local and real
estate. The company leverages its growing network of more than 3,200
professional filmmakers across more than 50 countries to create affordable Internet
videos that deliver emotionally engaging and authentic content to the right
audiences. With deep backgrounds in media and video production, TurnHere works
with customers on creative treatments to help produce effective venues for
building online traffic. Founded in 2005, the company is privately held and
based in Emeryville, California,
with offices in New York.
About Weichert, Realtors
Weichert
has nearly 18,000 sales associates in more than 500 company-owned and
franchised sales offices in key markets throughout the U.S. A family of full-service real estate and
financial services companies, Weichert helps customers buy and sell both
residential and commercial real estate, and streamlines the delivery of
mortgages and home and title insurance.
For more information, Weichert's customer service center can be reached
at 1-800-USA-SOLD or at Weichert's Web site, www.weichert.com. Each Weichert franchised office is
independently owned and operated.
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